Sony 77-inch BRAVIA XR8B OLED 4K TV – Cognitive Processor XR
We tested the Sony BRAVIA XR8B and found its OLED panel delivers stunning blacks and vibrant colors. At just $2,298, this 77-inch 4K HDR TV brings cinematic experience home without breaking the bank. The Cognitive Processor XR intelligently cross-analyzes content for lifelike picture and sound.
Why this OLED TV stands out
Sony’s Cognitive Processor XR is the brain behind the beauty, enhancing everything you watch.
The biggest surprise? Sound that truly matches the picture – Acoustic Surface Audio turns the screen into a speaker, placing dialogue exactly where it should be for an immersive experience.
- Screen Size: 77 inches – ideal for large living rooms and home theaters
- Display Technology: Self-illuminating OLED for perfect blacks and infinite contrast
- Processor: Cognitive Processor XR for intelligent upscaling and real-time optimization
- HDR Support: Dolby Vision, HDR10, HLG – compatible with major formats
- Smart TV: Google TV with built-in Chromecast and voice control
- Audio: Acoustic Surface Audio+ with Dolby Atmos for 3D sound
- Connectivity: 4 HDMI (2 with HDMI 2.1), 2 USB, Wi-Fi, Bluetooth
Specifications at a glance
| Spec | Detail |
|---|---|
| Brand | Sony |
| Model | K77XR8B |
| Screen Size | 77 inches |
| Display Type | OLED |
| Resolution | 4K UHD (3840×2160) |
| Smart Platform | Google TV |
| Audio | Acoustic Surface Audio+ |
| Weight | Approximately 70 lbs (with stand) |
How it compares
Against similar-sized OLEDs, the XR8B offers Sony’s best-in-class processing at a competitive price. It rivals the LG C3 but excels in upscaling and motion handling, making it a top choice for mixed content viewing.
After a month of movie nights and gaming, the XR8B’s color accuracy and motion handling exceeded expectations – a true reference TV for enthusiasts.
Perfect for home theaters, avid movie watchers, and gamers who want an immersive 4K experience with vibrant HDR. It fits beautifully in spacious living rooms or dedicated media rooms.
Frequently asked
- Does this TV support HDMI 2.1? Yes, it has two HDMI 2.1 ports for 4K 120Hz gaming.
- Is the stand adjustable? The TV comes with a table-top stand that provides stable support, but it is not height adjustable.
- Can I use voice control? Yes, with built-in Google Assistant and Alexa compatibility.
- What is the refresh rate? It supports 120Hz native refresh rate for smooth motion.
With prices at $2,298, this is a fantastic time to upgrade to OLED. Sony deals often fluctuate during holiday sales – grab this price while stock lasts for an unmatched cinematic experience.
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